Arm And Hammer - VFX Breakdown
VFX By MPC
When Arm & Hammer wanted to showcase its AbsorbX kitty litter made from desert dry minerals, they needed a spot that demonstrated its benefits in a fun and memorable way and highlighted the product's origins - the desert. The spot, directed by MPC's Michael Gregory, features a host of photoreal cat cowboys and cowgirls congregating in a desert saloon.
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